How does vehicle color affect value? | OK Carz

A variety of brightly and neutrally colored cars on a dealership lot

Best color options when you’re buying a used vehicle 

For some drivers, choosing the color of their vehicle is the most important decision that they can make. This is mostly a purely aesthetic decision for many, but the color of your car can actually affect its resale value. Whether you choose to stick with a neutral option or go for a more exciting choice, the color of a vehicle can affect how much it costs, even if you’re buying a used vehicle.  

There are many car enthusiasts who complain that too many new vehicles don’t take risks when it comes to color, and they aren’t wrong. The three most popular vehicle colors in the United States are Silver, White, and Black. When you break down popular color options by model, those three colors are always in the top five most popular choices. Since these neutral colors are the most popular options for new cars, it is likely that you’ll see vehicles that are those colors when you’re looking for a used car.  

[Related: What to look for when buying a used car]

black car with a 9499 price sticker on the windowCan a bright color affect vehicle resale? 

When you’re looking for a vehicle with a bright or unusual vehicle, you’ll have a harder time finding it, especially if it’s a color that isn’t made by the manufacturer anymore. If you are able to track down a vehicle with the unique color option you’re looking for, you’ll likely have to pay more than you would for a similar vehicle that is silver or white, because scarcity drives up value.  

However, the exact opposite could be the case. In some instances, it depends on what style of vehicle you’re looking for. A yellow sports car will maintain a higher price, while a yellow used SUV or pickup will likely be a better value. More unique colors also tend to stay on the lot longer, as fewer drivers are actively looking for a bright vehicle.  

No matter what color used vehicle you’re looking for, you should be able to find it at one of the five OkCarz locations. Whether the vehicle you have your eye on has held its value, or you’re looking for starter vehicle, you’ll be able to get help with financing from OkCarz. 

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